Man Arden Activated Charcoal Shampoo is a clarifying shampoo that removes all traces of impurities and product residues from the scalp and hair. The powerful adsorption capacity of activated charcoal is responsible for the deep cleansing action of the shampoo. It is the perfect cleansing agent for protecting the hair from city pollution. The impressive ingredients in the shampoo work together to hydrate, repair and strengthen the hair shafts. Multiple nutrient rich natural oils are blended in the shampoo to fortify the natural protective barrier of the scalp and the hair shaft so that the hair does not become dry and frizzy after washing. The external nourishment supplied by the shampoo helps revitalize the hair follicles and makes the dry brittle hair stronger. This paraben, sulphate, silicone and mineral oil free shampoo is suitable for all types of hair including the colour-treated hair. Man Arden Activated Charcoal Shampoo has not been tested on animals. PETA has certified Man Arden as a cruelty-free brand.